Chris Madrigal

My Story

My name is Chris Madrigal, and I’m a producer specializing in commercial and branded content, sports media, and documentary filmmaking. For as long as I can remember, I’ve loved visual storytelling. My brother and I bought our first camera at a garage sale when I was ten years old, and I’ve been making videos ever since. Whether filming music videos, creating our own short films, or simply capturing everyday moments with friends and family, I was hooked from the very beginning.

Sports have always been at the center of my life. Growing up in the San Francisco Bay Area as the son of Oakland A’s and Cal Berkeley football season ticket holders—and the grandson of a Nebraska Sports Hall of Fame football player—I spent countless afternoons at the Oakland Coliseum and spring breaks playing golf with my grandfather in Arizona. Those experiences shaped not only my love of sports but also my appreciation for the stories, communities, and emotions that make sports so meaningful. It was only natural that I found my way into sports media.

After graduating from Sacramento State University in 2014, I moved to Los Angeles and began my career producing music videos, branded content, and commercial productions. Between 2017 and 2019, I produced two music videos and production managed more than a dozen others, including Drake's viral hit Nice for What.

Over the past decade, I’ve built my career producing premium sports, documentary, branded, and commercial content for some of the biggest names in entertainment, sports, and advertising. My experience spans documentary series, national commercial campaigns, branded content, and photography productions, giving me the opportunity to lead projects of every size—from lean documentary crews to large-scale commercial productions for global brands.

In sports, I’ve had the privilege of helping produce acclaimed documentary films and series including Russell Westbrook: Passion Play (Showtime), Destination NBA: A G League Odyssey (Prime Video), Skin in the Game (ESPN), the Emmy Award-winning Man in the Arena: Tom Brady (ESPN), and Thank You, Good Night: The Bon Jovi Story (Hulu).

Beyond documentary filmmaking, I’ve produced branded campaigns, commercials, and photography productions for clients including Nike, Adidas, Hugo Boss, Audi, Ford, The Home Depot, Popeyes, T-Mobile, Carvana, and Cobenfy. Working across documentaries, commercials, and branded campaigns has taught me how to balance creative ambition with practical execution while building collaborative teams that consistently deliver exceptional work.

Outside of production, I co-host and produce The Town Tailgate Podcast, where my co-host Julio Reynoso and I cover Major League Baseball with a focus on the Oakland Athletics. The podcast has allowed me to combine two of my biggest passions—sports storytelling and creating content that builds community among fans.

At the end of the day, I'm incredibly fortunate to do what I love. Whether I'm helping bring an Emmy-winning documentary to life, producing a national commercial campaign, or creating content for passionate sports fans, I’m driven by the opportunity to tell meaningful stories and create productions that audiences genuinely connect with.

Carvana “Speed walking”

sixtwentysix productions (2026)

Our objective was to film several spots for broadcast and social media in one shoot day with one creative. Shot on a movie ranch in Los Angeles, CA.

Agency - Carvana (In House)

Director - Evan Bourque

Producer - Brian Bell

COBENFY (Testimonials Socials)

sixtwentysix productions (2026)

Social media spots for the summer and fall 2026 season. Working with actual schizophrenia patients as our main talent to show authenticity in our ads. Shot on location in Los Angeles for 4 days on 4 separate locations.

Agency - FCB Health

Director - Kate Adams

Producer - Brian Bell

AQUAPHOR “Body care” - Photo

sixtwentysix productions (2026)

Product photoshoot for Aquaphor’s “Body Care” campaign. Stills for their website, print ads, and store ads. Shot in a cyc studio in Brooklyn, NY with brand new product and 2 models in different scenes and settings.

Agency - Razorfish

Photographer - Tori Rust

Producer - Elle Sullivan Wilson

T-Mobile “Holiday”

Palmer productions (2025)

National Broadcast ad for T-Mobile for their holiday season sales. Shot on a sound stage in Hollywood, CA with 2 days of build/prelight and 2 shoot days. Worked alongside high profile talent Zoe Saldana, Jeff Bridges and Druski.

Agency - Panay Films

Director - Walt Becker

Producer - Gary Romano

COBENFY “2025”

sixtwentysix productions (2025)

National Broadcast spots for the 2025 season. Working with actual schizophrenia patients as our main talent to show authenticity in our ads. Shot on location in Los Angeles for 4 days on 4 separate locations. Shot 2 spots for the fall season and the spring season.

Agency - FCB Health

Director - Kate Adams

Producer - Brian Bell

Man In The Arena

ESPN (2021) - Sports EMMY WINNER

Religion of Sports Media

A 10-part documentary series following the historic career of Tom Brady with an inside look at his life on and off the field.

Our objective with this series was to interview Brady and his teammates about the most crucial pieces to the success of each of his ten Super Bowl seasons. From there, we built the storylines of each episode, matching archival footage and motion graphics with our filmed interviews.

Aaron Rodgers: Enigma

Netflix - (2024) - Netflix top 10

Religion of Sports Media

A three-part documentary series offering fans an exclusive behind-the-scenes look at the fascinating life of Aaron Rodgers, one of the NFL’s most outspoken and polarizing figures.

This series followed Rodgers over the course of a year during his first season with the New York Jets, a season dramatically cut short just three plays in due to a season-ending Achilles tendon injury. Our goal was to uncover the man behind the headlines—exploring who Rodgers is off the field and examining why he remains such a controversial figure in the media. The series also documented his determined journey toward recovery, as he aimed to defy expectations and become one of the fastest athletes to return to the field after such a significant injury.

Thank You, Goodnight: The Bon Jovi Story

HULU - (2024) - Hulu top charted

Religion of Sports Media

A four-part documentary series telling the story of one of the biggest rock bands of the 1980s: Bon Jovi.

Our objective with this series was film the band on tour for their 40th year anniversary while also interviewing the each member and important figures around the band. This allowed us to gather all the details of Bon Jovi’s history and match those interviews with archival footage that would ultimately lead the story ending with the footage we captured in real time of the 40th year anniversary tour.

Blue Scuti: Tetris Crasher

Tribeca Film Festival - (2024) -

Legendary Pictures

A documentary film chronicling the rise of Willis Gibson—better known by his gamer tag, Blue Scuti—the teenage prodigy who made headlines after becoming the first person to crash the original Tetris game live on Twitch. The film follows Willis in the aftermath of his viral moment, offering an intimate look into his personal life, training regimen, and mindset during the six months leading up to the Classic Tetris World Championships, where he entered as the favorite.

As the competitive Tetris scene exploded in popularity due to his unprecedented feat, the pressure mounted for Willis to prove himself on the world stage. We filmed the project in a verité style, blending vérité documentary filmmaking with animated sequences and interviews from key figures in the community. The story culminates in Pasadena, where the top 10 players in the world gather to challenge Blue Scuti for the title.

Destination NBA: A G League Odyssey

Amazon Prime (2023)

Religion of Sports Media

A documentary feature film taking the viewer inside the NBA’s G-League, a developmental basketball league that feeds young talent to the NBA and giving older players who have had some string of bad luck in their career another chance to make it into the sports top league.

Our objective for this film was to follow eight players of all different backgrounds, stories, ages and levels of their career to show the types of players that play in this league: some of them young up-and-coming future stars of the NBA, some in their 30s on their last leg to try and get that last NBA contract, and some who have faced adversity to get to this point in their career and want to see how far their talent can take them. We filmed with this group for one season with full access to the league and players, which allowed us to put together each player’s story from start to finish.

Skin In The Game

ESPN+ (2023)

Religion of Sports Media

A six-part studio talk show/documentary series diving deep into racism in sports and how it has affected athletes, leagues and culture. This series is hosted by prestigious race and culture professor and writer Dr. Ibram X Kendi.

Our objective with this series was to explore the role of racism in sports, from its history of influence to how it has shaped sports culture today. Each episode is a panel discussion in a studio discussing different race challenges and their place in sports. These filmed panel discussions were inner-cut with feature pieces, which we produced by going out in the field and filming numerous current or former professional athletes. We explored the themes of the panel in these field shoots to help give the audience context to how these themes are practiced in sports.

Passion Play

Showtime (2021)

Religion of Sports Media

A documentary feature film about the professional basketball player Russell Westbrook. This film took a behind-the-scenes look at Westbrook as a person, his background growing up in South Central Los Angeles, and why he is such a polarizing figure in sports media.

Our objective for this project was to film with Westbrook for two years to capture his daily life at home, on the road being a player in the NBA and his family. We also took a look into his past and upbringing by interviewing family and close friends, blending that with archival footage and photos. Lastly, we wanted to tell the story of how sports media sees him as such a polarizing figure and why he is regularly a negative talking point in the media by giving examples of archival footage of media outlets talking about him.

Drake - Nice For what

(2018)

Maze Productions

Music video for Grammy winning artist Drake’s hit single Nice For What.

Objective was to film celebrity women in vibrant and flashy settings. Using fast camera movements, beautiful lighting and set design would create a visual spectacle that would celebrate women empowerment.

SHAED - Thunder

(2019)

Whitelist Content

Music video for band SHAED for single Thunder.

Objective was to create a dark toned music video of a prisoner chained in the middle of a factory gaining power as the song goes on. With her hair growing and growing flowing into the wind. Cutaways of the band in a horror film style asylum inner cut throughout the growing hair sequences.

Filmed on a very tight budget. All shot in one location and on one day. High art concept for the circumstances production was under.

Theory of a Deadman - Straight Jacket

(2018)

Anthem Films

Music video for band Theory of a Deadman for single Straight Jacket.

Objective was to capture the creative of patients interacting in an insane asylum against their will. Being trapped so long the band feels they are going insane kept their against their will they overthrow the staff to get revenge.

Filmed on a very tight budget shot in one location all in one day. With the budget going primarily to the perfect location, we had to be very creative with the use of space. Assisted by brilliant acting we were able to pull off a very unique music video.

Love Me - Forest Blakk

(2017)

Anthem Films

Music video for musician Forest Blakk for single Love Me.

Objective was to capture the creative of singer in a dream like sequence at a support group struggling to get over his past love.

Filmed on the highest budget I have had to work with we shot this video in one location in one day. With the help of some great choreography by our star talent and amazing gimbal camera work we captured a unique and beautiful music video.